Alex Iglesias

Investor in public & private companies.

Love Is the First Discipline

I. Love Is Not Softness.

The undisciplined confuse love with comfort.

What they seek is not love, it is craving. Lust

Lust wrapped in softness. Attachment disguised as meaning.

But love, in its highest form, is not indulgence. 

It is structure.
It is not the abandonment of duty but the reason you keep showing up for it.

Love gives the blade its edge.
It gives the builder his vision.
It gives the leader his clarity.

II. To Love Others, One Must First Love Thyself 

The first battle is always within.

A man who does not love himself seeks approval from the crowd.
He forgets his own worth and drowns in the opinions of lesser minds.

This is not humility.
This is abandonment of the self.

To love thyself is to know thyself to accept your flaws as teachers and your strengths as tools.

It is to sit with silence, not run from it.
To forgive your own missteps without excusing them.
To hold yourself to a higher standard not out of shame, but out of respect.

Self-love is the armor against manipulation.
It is the root of clarity.

And it is the only soil where true, lasting love for others can grow.

III. Without Love, All Progress Is Emptiness

You may win battles.
You may conquer markets.
You may accumulate titles, gold, and glory.

But without love, you are only building monuments to your own ego.
That will not last. You will not be remembered.

Love is what gives weight to progress.
Without it, all achievement turns to dust.

Love of craft.
Love of people.
Love of purpose.

The true master does not build for applause.
He builds because he loves.

IIV. Love Is the First Discipline

There must be love.

Not sentiment. Not lust. Not attachment.

Love is not what distracts the mind.
It is what centers it.

To care deeply for someone is not a weakness.
It is an anchor. It is a compass.

Love is what teaches you to endure.
To return.
To sharpen.
To protect.

V. Guard Your Love Like a Sacred Flame

Do not spread your love thin, hoping to be liked by many and never close yourself off. 

The blade cannot defend others if the hand that holds it is weak.

Train.
Reflect.
Strengthen your mind and soften your heart.

This is not vanity.
This is preparation.

Love begins within.

And from there it expands with purpose.

  • Love deeply. Not widely.

  • Love silently. Not loudly.

  • Love through action. Not just words.

The more rare the flame, the more sacred its heat.

Protect it.
Feed it with honesty.
Strengthen it with truth.

So train your heart as you train your sword.
Let love be your discipline, not your distraction.
Let it guide your hand, steady your breath, and refine your vision.

Because in the end, it is not the strongest who endure
It is those who love what they are fighting for.

This is the quiet strength of love.